Seed Rack Resources

When it comes to the growing season, it all starts with a dream and a seed. From Maine to California to Canada, and everywhere in between, our seed rack retailers support local growers and inspire new gardeners to grow for themselves, while also providing the necessary supplies and know-how needed to get to harvest. It is from perusing beautifully stocked shelves, selecting from a tidy seed rack, and engaging with a knowledgeable and friendly clerk, that the greener, more equitable future we dream of begins to take shape.

We know now more than ever that our connections are what keep us well. We know too that if we want a different future, we must plan(t) it. Thank you for being a part of planting that future with us.

Resources for Resellers

Resources for Your Customers

Seed Rack Stories

Looking for inspiration? Here some current High Mowing Resellers share their experiences.

Littleton Food Co-op

Littleton, New Hampshire

The Littleton Food Co-op was founded by a passionate group of local citizens in 2006 who came together and formed an exploratory committee in hopes of creating such a place. In May of 2009, after thousands of volunteer hours from the community and priceless help from the Hanover New Hampshire Co-op, the doors opened for business. Danielle Shaw, one of the Directors of the local business, recounts the challenges faced starting something brand new in their town. "The early days weren't easy, but we eventually hit a stride that's brought us the success we've had to this day. Since then, we've tried to pay it forward and honor the cooperative principles by encouraging other co-op startups the way that Hanover did for us."

The community played an integral role in the founding of the Co-op, and Danielle believes it is also the key to their success. "We wouldn’t be here at all if it weren't for the incredible people that make up our members, local farmers, staff, and board. A collection of very passionate individuals brought us into existence and their continued support is what has enabled us to keep making strides forward."

When it comes to placing the Littleton Co-op High Mowing Seed Rack, Danielle and her team innovate their displays to highlight the excitement of spring. "Come late February, our seeds are displayed in the Produce department of our store. We also feature cut flowers, early plant starts, and houseplants in this same space. The combination really comes together to get people into the change of season. Sometimes, we can’t keep the rack stocked; it feels like I've become best friends with some of High Mowing's sales reps! They’re always so wonderful. The yearly appearance of the seeds always gets people excited. You can see the light come on. Seeds mark a specific turning point for that hope."

For Danielle, her work at the Co-op may be rooted in the basic tasks of running a local business, but she feels deep fulfillment in her heart for the role she gets to play, serving the present moment and laying groundwork for a green future. "I like to say it every chance I get, but working at the Littleton Food Co-op helps me sleep at night. Being a human can be tough these days. I can go to our Operations Manager at any time and show him the new compostable bags I've found. I can attend our Green Team meetings and hear what my coworkers are working on to better address sustainability in our business. At any given time, we can course-correct and make steps toward a better future. Anyone can get that ball rolling. Working in a space that prioritizes these conversations and visions has worked wonders for keeping perspective. I can tell myself, 'Okay. There are lots of people working on this. People care! People are doing their best. Maybe we’ve got a shot.'”

Ward's Nursery & Garden Center

Great Barrington, Massachusetts

Donald J. Ward Jr. started Ward’s Nursery and Garden Center in 1957. Starting out with 2 small greenhouses and a potting shed,
Ward’s has since grown into a must-see destination for gardeners and holiday enthusiasts.

Like many essential garden center and nursery businesses, Ward’s has experienced increased interest in gardening from their customers.  “We’re excited about all the new gardeners who want to try growing their own and are willing to learn more about gardening in general.”  One method for successfully bringing these new customers back has been giving solid advice for successful planting, maintenance and harvest. “We need to be clear about space needs, soil needs, watering needs, variety differences, pest challenges—everything that it takes to get plants started and growing well. Packaging and cross-promotion facilitates that education process.”

Ward’s Nursery maximizes their seed sales by keeping seeds available, all season long. “Seeds fill the back wall of our garden center from January through August accompanied by seed-starting soils, packs, domes, labels and more necessary materials to promote success. We offer seeds for the following year on rotating racks through the holiday season, too. Seeds are always available! We advertise seed availability in print, radio, social media, and promote seed-starting classes, too.”

New Morning Market

Woodbury, Connecticut

Located on Main Street in Woodbury, Connecticut, New Morning Market is an independent family-owned natural foods store committed to providing local, organic, and delicious food to its community since 1971.

While The New Morning Market team have overcome many obstacles over the years, the pandemic was unique. The hardships encountered were difficult, for everyone, but the possibilities hidden in the problems did not go unnoticed. “Along with the challenges that going through a pandemic brought, there were benefits as well. The good PR from being recognized as an essential business during the lockdown phase was one. Also, many of the new visitors who ‘discovered’ our shop, because we had supplies when their regular stores didn’t, are still coming in.”

As the world reeled from the newly enforced isolation and the inescapable sense of resource scarcity, customers found their way to New Morning Market in hopes of learning just what it meant to do what they needed for themselves, and this trend appears to be an enduring one. “This is what I think is most promising: there has been an increase in customers seeking our advice to gain skills to live a healthy and sustainable lifestyle...each meaningful exchange brings us closer to achieving our mission – to create a healthy, local and sustainable food community.”


Visit our Seed Rack Program FAQ Page, call toll free 866-735-4454, option 4 or email

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